Microsoft & Yahoo - O que muda???
Neste 29 de Julho de 2009, presenciamos o estabelecimento oficial da aliança entre a Microsoft e o Yahoo no mercado de buscas (Search Market), prometendo inovações e novos serviços que irão trazer boas opções aos usuários.
A verdade é que com a aliança (não houve fusão), as duas empresas passaram a dominar 15 -20% do mercado de buscas. Vide gráfico abaixo obtido no site Market Share HitsLinks (Junho/2009).
O Google, por sua vez, alega que haverá menor concorrência já que ao invés de três buscadores (Google, Yahoo e Bing), com a nova aliança sobrarão apenas dois (Google e Bing) e isto poderá comprometer as inovações no mercado.
Mas será isto mesmo que irá ocorrer?
Penso que a nova aliança trouxe ainda mais competição no setor de buscas. A Microsoft e o Yahoo juntos terão mais fôlego para acompanhar o Google que domina o mercado. Mesmo porque a Microsoft já demonstrou sua avidez e disposição por inovações e promote investir muito na melhoria do Bing, deixando o Yahoo mais concentrado na venda de mais anúncios (links patrocinados) e criação de conteúdo.
E o que tudo isto muda na SEO ?
Com um market share de 15 a 20%, certamente profissionais de SEO deverão se atualizar e se manter muito bem informados desde já, a respeito de testes e experimentos realizados acerca do comportamento dos resultados das buscas para o buscador Bing.
Será fundamental que o profissional esteja atualizado, acompanhando as novidades e os “insights” sobre o Bing. E provavelmente não será tarefa fácil, já que muitas inovações são prometidas com a união das forças entre Microsoft e Yahoo.
Além do mais, o Bing terá disponível todo o histórico de buscas, banco dados provenientes das buscas do Yahoo e de ferramentas tais como Yahoo! Analytics e outros, que certamente trarão benefícios na sua evolução.
Ferramentas gratuitas, como o Site Explorer do Yahoo , poderão deixar de existir. A Microsoft há um bom tempo já removeu o link (comando) para análise de backlinks de suas buscas no MSN. Já o Google não apresenta resultados reais de backlinks ao digitarmos link:www.site.com.br.
E se esta tendência se confirmar teremos que nos adequar às novas ferramentas gratuitas que poderão surgir, mas certamente com menor qualidade. Ou, preferencialmente, utilizarmos ferramentas pagas de maior acurácia e confiabilidade.
Podemos ver também melhorias e novidades tanto no Webmaster Tools do Bing quanto do Google, que certamente se esforçarão em trazer mais informações para os proprietários de sites, com mais recursos e ferramentas.
Agora nos resta aguardar. Ficamos torcendo para que, de fato, muitas melhorias ocorram e que as inovações se concretizem.
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